WordPress is still the most popular and used blogging platform despite numerous alternatives, according to a study. This is a fact based on the recent poll of 100 of the most popular blogs conducted and released by Pingdom, a company that runs service tests for Website uptime.
The survey found that 49% of the bloggers use WordPress as blog platform. They also echoed the system's importance and usefulness as a generic content management system (CMS). Of the 49 blogs, 40 use WordPress software in-house, while the others use the service as hosted by Automattic.
Other surveys have revealed the same results. W3Techs, an Internet-based survey company, also recently released the results of its own poll, which showed that 54% of its Website-respondents use WordPress as blog platform. Many other surveys have findings that align with these.
Against the competitors
Most of the competitors of WordPress have been losing their hold on top spots of surveys for the last three years. For instance, Movable Type, the second most popular blogging platform after WordPress based on the 2012 list, was the blog of choice of only seven bloggers from 12 (preceding survey of Pingdom). TypePad (another blogging platform) was used by only two blogs from 16 in 2009.
Newer competitors are slowly gaining popularity, though there is no clear indication that they can be at par with the system. Drupal, which started in 2001, and Tumblr, introduced in 2007, are among those. Several other blog platforms obtained insignificant number of users.
WordPress as blog, according to founder
The founder of WordPress was very pleased about the survey results and expressed no surprise about the findings. Matt Mullenweg remains confident that the continuously rising popularity of the system as a blogging platform is expected in the coming years.
Mr. Mullenweg added that he is sure even higher adoption of WordPress will come especially among larger Websites and existing blogs this year and next. WordPress spent the past several years focusing on how to make the system more useful and flexible for the benefit of users.
More businesses are currently adding blogs to complement their Websites. Such an Internet marketing strategy is set to further increase the popularity of WordPress as blog platform. The many and comprehensive features of the system remain superior to those developed and offered by competitors. Users also cite the ease of use as a strong factor for switching to and using WordPress.
Jules Mariano is a freelance search engine & social media marketing specialist. He is the co-founder of VPRO Digital Marketing. He currently writes for TotalBounty.com. Total Bounty a digital marketplace for buyers and sellers of HTML templates, WordPress themes and plugins, PSD files and graphics, ebooks, and more.
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